Welcome to the Edition One of Best bits of Inside Sponsorship.
With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.
EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves[...]
EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations
Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has[...]