In this Inside Sponsorship episode, we speak with Vickie Saunders, Founder at The Sponsorship Consultants. Vickie is an Athlete Sponsorship and Partnership Expert and is the author of Sponsorship for Athletes: For Athletes of All Levels and Sports and also The Ultimate Guide to Sponsoring Athletes.
Vickie works with Individual Athletes (of all levels and in all sports), Fitness Professionals, Sponsors (from local business through to global brands), Institutes of Sport, Universities and Sports Organisations.
Vickie’s clients include Shimano, Saucony, Wilson Tennis, Institutes of Sport (Australia, England and Wales), Freedom Sports Medicine and Strength Matters.
Also in this episode, Mark and I continue our chat around which benefits should be aligned to the common sponsor objectives. This time around, we look at Relationship Building and Community Engagement.
I also mention our Sponsorship Planner card tool which you can find more about, and order, here.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.
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