In this Inside Sponsorship episode, we speak with Tyron Brant, CEO of BLK Sport. From their early genesis, 13 years ago, BLK Sport is now one of the fastest growing sport’s apparel companies on earth and nearly 10,000 teams, globally, wear BLK.
For those of you on the rights holders side of the fence, and especially those that have apparel partners, this is a great opportunity to hear directly from someone like Tyron as there are plenty of times where he speaks his mind. So, if you have ever thought, “Geez, I wonder what that sponsor thinks”, then now is your chance to find out.
It is the first time we’ve had a brand on the show so there is lots of discussion and viewpoints from the other side of the fence which is fantastic.
If you want to learn more about BLK, head to http://www.blksport.com and if you want to connect with Tyron, you can email him on tyron at blksport.com.
I sat down, as usual, with Mark Thompson, our CEO, to cover off the last two benefits in our four-part blog series looking at the 8 core objectives of a sponsorship and which benefits best help brands achieve, and rights holders to deliver, on those objectives. This time around, Mark and I discuss which benefits are best placed to support the two objectives of Qualified Leads and Generate Sales.
We also mention our Sponsorship Planner card tool which you can find more about, and order, here.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.
Enjoy.
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