No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]
In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.
Sports and entertainment organizations are beginning to welcome fans back into venues.
When you work in the sports business, you hear a lot of amazing stories…
Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.
Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords[...]
We have contracts for a reason. They set out the rules and expectations for us all to operate in a sponsorship for the good of all and they are set out with all the right intentions – to do good[...]