--- title: EP 20 - Inside Sponsorship - Michael Payten - Gold Coast Titans description: We chat with Michael Payten, Chief Commercial Officer, Gold Coast Titans, around their commercial program' success & some big challenges they have met. image: https://blog.koresoftware.com/hubfs/inside-sponsorship-michael-payten-gold-coast-titans-3.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 20 - Inside Sponsorship - Michael Payten - Gold Coast Titans Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 19, 2016 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans&text=EP%2020%20-%20Inside%20Sponsorship%20-%20Michael%20Payten%20-%20Gold%20Coast%20Titans%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans&text=EP%2020%20-%20Inside%20Sponsorship%20-%20Michael%20Payten%20-%20Gold%20Coast%20Titans%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans&text=EP%2020%20-%20Inside%20Sponsorship%20-%20Michael%20Payten%20-%20Gold%20Coast%20Titans%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans%20from%20our%20blog) In this Inside Sponsorship episode, we chat with Michael Payten, Chief Commercial Officer at the [Gold Coast Titans](http://www.titans.com.au/).   Michael is a senior executive within the sports and major event industries and he has held senior management roles with the Brisbane Lions, Gold Coast Turf Club and Centrebet Australia along with senior consultancy deployments with the PGA of Australia and Brisbane Polo Club.   Mark has also worked as the Bundaberg Rum Brand Manager at Diageo and Loyalty Marketing Manager for SkyCity Adelaide Casino.   The Gold Coast Titans were travelling through some challenging times when Michael started but are now enjoying lots of success, both on and off the field, and the commercial team’s professionalism provides some great insights for all.   If you want to connect with Micheel you can do so on [LinkedIn](https://au.linkedin.com/in/michael-payten-6b4b36) With Mark in the UK, I discuss my blog from last week which looks at a simple way to get started with valuing social media posts for sponsors.   As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.   Enjoy.     [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-itunes-4.jpg?width=174&height=48&name=button-itunes-4.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2) [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=175&height=48&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-michael-payten-gold-coast-titans#comments-listing) [EP 19 - Inside Sponsorship - Kim McConnie - PepsiCo ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-kim-mcconnie-sports-marketing-at-pepsico-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-kim-mcconnie-sports-marketing-at-pepsico) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Paula-Robinson-MinterEllison-1.jpg) EP 21 - Inside Sponsorship - Paula Robinson - MinterEllison Lawyers - Gold Coast 2018 Commonwealth Games](https://blog.koresoftware.com/podcast/inside-sponsorship-paula-robinson-minterellison-gold-coast-2018-commonwealth-games) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - 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