In this Inside Sponsorship episode, we chat with Michael Payten, Chief Commercial Officer at the Gold Coast Titans.
Michael is a senior executive within the sports and major event industries and he has held senior management roles with the Brisbane Lions, Gold Coast Turf Club and Centrebet Australia along with senior consultancy deployments with the PGA of Australia and Brisbane Polo Club.
Mark has also worked as the Bundaberg Rum Brand Manager at Diageo and Loyalty Marketing Manager for SkyCity Adelaide Casino.
The Gold Coast Titans were travelling through some challenging times when Michael started but are now enjoying lots of success, both on and off the field, and the commercial team’s professionalism provides some great insights for all.
If you want to connect with Micheel you can do so on LinkedIn
With Mark in the UK, I discuss my blog from last week which looks at a simple way to get started with valuing social media posts for sponsors.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.
Enjoy.
