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Ep 1 - The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Posted by Behind the BS On June 09, 2021 0 Comments

Sports and entertainment organizations are beginning to welcome fans back into venues. 


What variables and uncertainties do they need to consider to operate safely post-pandemic? 


In this episode, we interview Corey Ruff, VP of Business Analytics at the Chicago Bears, David Elgin, VP of Analytics at the Atlanta Hawks, and Drew Lindley, Senior Manager of Corporate Partnerships at the City & County of Denver, about the logistics behind opening stadiums up again.


We also discuss: 

  • How their marketing teams are communicating with fans. 
  • Processes they improved on while they were shut down. 
  • Innovative solutions they developed during the pandemic. 
  • How vaccines factor into planning.


As sports fans ourselves, we are very excited for venues to return to the exciting environment we are used to. Take a listen below and let us know what you think! The Behind the Business of Sports (BS) podcast can be found on all major podcast platforms.


Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at 




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