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Ep 2 - Using Tech to Establish Your Brand

Posted by Behind the BS On July 06, 2021 0 Comments

Here’s the million dollar question for match day: How do you get the fan to download the app?


Recently on Behind the Business of Sports, we talked with three experts about establishing your brand for your stadium, your app, and your match day experience: Harrison Kim, Senior Director of Business Strategy at Austin FC; Jonathan Martinez, Vice President, Revenue Planning & Analytics at Las Vegas Raiders; and Kendall Tyson, Vice President, Strategy & Business Intelligence at Seattle Kraken.


What we talked about:

  • The strategic use of surveys & fan willingness to respond
  • All things mobile app strategy
  • Building brand with creative technology
  • Sponsorships that build community


Take a listen below and let us know what you think! The Behind the Business of Sports (BS) podcast can be found on all major podcast platforms.


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