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Ep 99 - Inside Social Media Audience Listening for Sponsorships - Ben Foster - Talkwalker

Posted by Inside Sponsorship On August 04, 2021

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th.[...]

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Ep 98 - Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports

Posted by Inside Sponsorship On July 07, 2021

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]

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Ep 2 - Using Tech to Establish Your Brand

Posted by Behind the BS On July 06, 2021

Here’s the million dollar question for match day: How do you get the fan to download the app?

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Ep 97 - Inside Creativity in Sponsorship - Misha Sher - MediaCom

Posted by Inside Sponsorship On June 09, 2021

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

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Ep 1 - The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Posted by Behind the BS On June 09, 2021

Sports and entertainment organizations are beginning to welcome fans back into venues. 

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Behind the Business of Sports (BS) - Introduction Episode

Posted by Behind the BS On June 07, 2021

When you work in the sports business, you hear a lot of amazing stories… 

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Ep 96 - Inside Football Australia's Commercial Program with Tom Rischbieth

Posted by Inside Sponsorship On May 12, 2021

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

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Ep 95 - The Impending Ban on Gambling Sponsorship in the UK - Joel Seymour-Hyde - Octagon

Posted by Inside Sponsorship On April 14, 2021

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords[...]

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Ep 93 - Inside Arsenal FC - Alice Larkworthy

Posted by Inside Sponsorship On February 17, 2021

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship[...]

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