No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]

Here’s the million dollar question for match day: How do you get the fan to download the app?

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

Sports and entertainment organizations are beginning to welcome fans back into venues. 

When you work in the sports business, you hear a lot of amazing stories… 

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords[...]

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship[...]