--- title: KORE Software Podcasts | Marketing (2) description: Marketing | KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence. (2) --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-pat-gallagher-super-bowl-50-and-san-francisco-giants.jpg) ## [EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49](https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On December 06, 2017 Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/best-bits-of-inside-sponsorship-edition-one-1.jpg) ## [EP 45 - Inside Sponsorship - The Best Bits - Edition One](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 11, 2017 Welcome to the Edition One of Best bits of Inside Sponsorship. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Changing-Attention-Spans-sponsorship2-1.jpg) ## [EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 13, 2017 With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inferring-Corporate-Motives-How-Deal-Characteristics-Shape-Sponsorship-Perceptions-1.jpg) ## [EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 30, 2017 We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/IP-Owners-Controlling-Content_-Max-Barnett-Nielsen-Sports-1.jpg) ## [EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 16, 2017 Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) Page 2 of 2 [1](https://blog.koresoftware.com/podcast/tag/marketing/page/1) [2](https://blog.koresoftware.com/podcast/tag/marketing/page/2) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - 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[Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - 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