--- title: KORE Software Podcasts | activation (2) description: activation | KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence. (2) --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-pat-gallagher-super-bowl-50-and-san-francisco-giants.jpg) ## [EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49](https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On December 06, 2017 Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-carson-mckee-snapchat-ep-48-nov-17-1.jpg) ## [EP 48 - Inside Sponsorship - Carson McKee - Snapchat](https://blog.koresoftware.com/podcast/inside-sponsorship-carson-mckee-snapchat-episode-48-november-2017) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On November 23, 2017 “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-carson-mckee-snapchat-episode-48-november-2017) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-simon-hawk-etihad-airways-1.jpg) ## [EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia](https://blog.koresoftware.com/podcast/inside-sponsorship-simon-hawk-etihad-airways-australia) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On November 07, 2017 Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-simon-hawk-etihad-airways-australia) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-The-Greater-Fusion-of-sports-and-entertainment-Rebekah-Stevens-Nielsen-Sports-1.jpg) ## [EP 46 - Inside Sponsorship - Rebekah Stevens - Nielsen Sports - The Greater Fusion of Sports and Entertainment](https://blog.koresoftware.com/podcast/inside-sponsorship-the-greater-fusion-of-sports-and-entertainment-episode-46) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 26, 2017 No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-the-greater-fusion-of-sports-and-entertainment-episode-46) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/best-bits-of-inside-sponsorship-edition-one-1.jpg) ## [EP 45 - Inside Sponsorship - The Best Bits - Edition One](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 11, 2017 Welcome to the Edition One of Best bits of Inside Sponsorship. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Changing-Attention-Spans-sponsorship2-1.jpg) ## [EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 13, 2017 With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inferring-Corporate-Motives-How-Deal-Characteristics-Shape-Sponsorship-Perceptions-1.jpg) ## [EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 30, 2017 We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/IP-Owners-Controlling-Content_-Max-Barnett-Nielsen-Sports-1.jpg) ## [EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 16, 2017 Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Mistakes-Abby-Clemence-from-Infinity-Sponsorship-1.jpg) ## [EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 01, 2017 Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh,\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) Page 2 of 3 [1](https://blog.koresoftware.com/podcast/tag/activation/page/1) [2](https://blog.koresoftware.com/podcast/tag/activation/page/2) [3](https://blog.koresoftware.com/podcast/tag/activation/page/3) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - 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[staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - [Home](http://koresoftware.com) - [Careers](http://koresoftware.com/careers/) - [About Us](http://koresoftware.com/about-us/) - [Contact Us](http://koresoftware.com/contact-us/) - [Blog](https://blog.koresoftware.com/blog/) - [Privacy Policy](http://koresoftware.com/privacy-policy/)