---
title: EP 24 - Inside Sponsorship - Murray Barnett, World Rugby and Mark Thompson, SponServe - World Rugby Special
description: “The Sponsorship Pathway – Are You Sponsorship Ready?” with Murray Barnett, Head of Broadcast, Commercial & Marketing at World Rugby
image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/INSIDE-SPONSORSHIP-wORLD-RUGBY-SPECIAL-CRAIG-MAXWELL-WELSH-RUGBY-AND-SOPHIE-MORRIS-MILLHARBOUR-MARKETING-1.jpg
---

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# EP 24 - Inside Sponsorship - Murray Barnett, World Rugby and Mark Thompson, SponServe - World Rugby Special

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On November 30, 2016 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-world-rugby-special-murray-barnett-world-rugby-mark-thompson-sponserve#comments-listing)

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This is our third and final special edition episode of Inside Sponsorship which focuses on Rugby Union. The topic our guests are discussing is “The Sponsorship Pathway – Are You Sponsorship Ready?” which was a panel discussion at the World Rugby Conference and Exhibition in London last month.

 

In this episode, we sit down and chat with Murray Barnett, Head of Broadcast, Commercial & Marketing at World Rugby as well as Mark Thompson, SponServe MD, who chaired the panel.

 

Murray Barnett is vastly experienced, having worked for more than 20 years in the global sports television and entertainment industries. Currently, Murray is responsible for Commercial, Marketing and Broadcast activities for the Rugby World Cup, Rugby World Cup Sevens, HSBC World Rugby Sevens Series and all World Rugby events. Murray was previously Vice President TV Sales & Head of International Syndication Sales with ESPN International and also held positions at the NBA and ISL. 

 

Also, Mark shares some really important brand side insights that were common themes from the panel discussion and which focus on what brands want to see from those seeking sponsorship from them.

 

You can learn more about and World Rugby at [www.worldrugby.org](http://www.worldrugby.org) and connect with Murray on [LinkedIn](https://uk.linkedin.com/in/murray-barnett-7721723). 

 

You can also listen to the other two podcasts in this series,

- [Episode 1 – Fiona Taag (DHL) and Mark Thompson (SponServe)](https://www.sponserve.net/inside-sponsorship-world-rugby-special-fiona-taag-dhl-and-mark-thompson-sponserve/)
- [Episode 2 – Craig Maxwell (Welsh Rugby) and Sophie Morris (Millharbour Marketing)](https://www.sponserve.net/inside-sponsorship-world-rugby-special-craig-maxwell-welsh-rugby-and-sophie-morris-millharbour-marketing/). 

Enjoy 

 

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[0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-world-rugby-special-murray-barnett-world-rugby-mark-thompson-sponserve#comments-listing) 

[EP 23 - Inside Sponsorship - Craig Maxwell, Welsh Rugby and Sophie Morris, Millharbour Marketing - World Rugby Special ![](https://blog.koresoftware.com/hubfs/INSIDE-SPONSORSHIP-wORLD-RUGBY-SPECIAL-CRAIG-MAXWELL-WELSH-RUGBY-AND-SOPHIE-MORRIS-MILLHARBOUR-MARKETING.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-world-rugby-special-craig-maxwell-welsh-rugby-and-sophie-morris-millharbour-marketing) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-mick-spencer-onthego-1.jpg) EP 25 - Inside Sponsorship - Mick Spencer - ONTHEGO Custom Apparel](https://blog.koresoftware.com/podcast/inside-sponsorship-mick-spencer-onthego)

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