--- title: EP 14 - Inside Sponsorship - James Hickman - Speedo International description: In this Inside Sponsorship episode, we go inside Speedo International's sponsorship program with James Hickman, Global Sports Marketing and PR Manager. image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-james-hickman-speedo-1.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 14 - Inside Sponsorship - James Hickman - Speedo International Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On July 26, 2016 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-james-hickman-speedo-international#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-james-hickman-speedo-international&text=EP%2014%20-%20Inside%20Sponsorship%20-%20James%20Hickman%20-%20Speedo%20International%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-hickman-speedo-international&text=EP%2014%20-%20Inside%20Sponsorship%20-%20James%20Hickman%20-%20Speedo%20International%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-hickman-speedo-international&text=EP%2014%20-%20Inside%20Sponsorship%20-%20James%20Hickman%20-%20Speedo%20International%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-hickman-speedo-international) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-james-hickman-speedo-international%20from%20our%20blog) In this *Inside Sponsorship* episode, we go inside Speedo International's sponsorship program with James Hickman, Global Sports Marketing and PR Manager.   Born in Australia, Speedo is the world’s leading swimwear brand. Speedo created their first swimsuit in 1928 and, since then, they’ve been behind every major swimwear innovation, from pioneering Lycra swimsuits to developing the world’s first Fastskin Racing System.   Speedo are passionate about swimming and inspiring people to swim; it’s what drives everything they do, from the products they make to how they make them. Today they are a truly global brand with offices around the world and products available in 177 countries.   If you want to connect with James, you can do so on james.hickman at speedo.com, connect with him on [LinkedIn](https://uk.linkedin.com/in/james-hickman-8ba46b6) or visit [www.speedo.com](http://www.speedo.com) Mark Thompson also joins the show to discuss his latest blog which provides four essential psychology approaches to selling sponsorship.   As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.   Enjoy.     [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-itunes-4.jpg?width=174&height=48&name=button-itunes-4.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2) [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=175&height=48&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)       ## Want More? 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