--- title: EP 17 - Inside Sponsorship - James Goode - IMG description: In this Inside Sponsorship episode, we go inside event sponsorship at IMG with James Goode, Vice President, Strategic Partnerships EMEA. image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-james-goode-img-1.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 17 - Inside Sponsorship - James Goode - IMG Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 07, 2016 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img&text=EP%2017%20-%20Inside%20Sponsorship%20-%20James%20Goode%20-%20IMG%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img&text=EP%2017%20-%20Inside%20Sponsorship%20-%20James%20Goode%20-%20IMG%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img&text=EP%2017%20-%20Inside%20Sponsorship%20-%20James%20Goode%20-%20IMG%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img%20from%20our%20blog) In this *Inside Sponsorship* episode, we go inside event sponsorship at IMG with James Goode, Vice President, Strategic Partnerships EMEA.   For those not familiar with [IMG](http://img.com/home.aspx), they a global leader in sports, events, media and fashion and operate in more than 30 countries. IMG represents and manages some of the world’s greatest sports figures and fashion icons, stages hundreds of live events and branded entertainment experiences annually and is one of the largest independent producers and distributors of sports media. IMG also specialises in sports training and league development as well as marketing, media and licensing for brands, sports organizations and collegiate institutions.   James is a commercial expert specialising in sport and entertainment and he has 15 years industry experience in event sponsorship solutions and concept creation and, because of that, I thought he’d have some great advice to share and so we invited him on the show.   If you want to connect with James, you can do so using james.goode at img.com and also on [LinkedIn](https://uk.linkedin.com/in/jamesgoode)   We also catch up with our MD, Mark Thompson, because a recent activation by a rights holder, for a sponsor at an event, got him thinking about some of the ethical and moral decisions that sponsorship managers might have to make from time to time.   As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.   Enjoy.     [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-itunes-4.jpg?width=174&height=48&name=button-itunes-4.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2) [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=175&height=48&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)     [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-james-goode-img#comments-listing) [EP 16 - Inside Sponsorship - Chris Baylis - The Sponsorship Collective ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-chris-baylis-the-sponsorship-collective-2-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-chris-baylis-the-sponsorship-collective) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/dan-canham-inside-sponsorship-1.jpg) EP 18 - Inside Sponsorship - Dan Canham - Is The Traditional Model Dead?](https://blog.koresoftware.com/podcast/inside-sponsorship-dan-canham) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - 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