---
title: EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG
description: At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day. Listen to the latest episode of Inside Sports Business Intelligence to learn more!
---

[KORE Software Podcasts](https://blog.koresoftware.com/podcast)

# [EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG](https://blog.koresoftware.com/podcast/future-people-tech-live-event-marketing-aeg)

 Written by [Inside Sports Business Intelligence](https://blog.koresoftware.com/podcast/author/inside-sports-business-intelligence) | Nov 19, 2019 6:06:25 PM

Making the live event fan experience as outstanding as possible takes two things:

1. The right people
2. The right tech

At [AEG](https://www.aegworldwide.com/divisions/global-partnerships), recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, [Robert Thacker](https://www.linkedin.com/in/rmthacker/), thinks about every day.

 

In this episode of Inside Sports Business Intelligence, we talk with Robert about:

- Handling the notable growth of his department
- Hiring for the right attitude (not necessarily skill set)
- The ups and downs of tracking 130 global budgets
- The future of live events and AI

 

Resources mentioned in this episode:

- [Access Tickets](http://www.accesstickets.com/)
- [Power BI](https://powerbi.microsoft.com/en-us/)
- [CCPA](https://www.caprivacy.org/) (California Consumer Privacy Act)

*You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show* [*on Apple Podcasts*](https://podcasts.apple.com/us/podcast/inside-sports-business-intelligence/id1453434794)*, or* [*Spotify*](https://open.spotify.com/show/5YTnmyNNCOURWJ85p7JFXl)*, or on* [*our website*](https://blog.koresoftware.com/podcast)

 

<https://itunes.apple.com/us/podcast/insidesportsbusinessintelligences-podcast/id1453434794?ls=1><https://play.google.com/music/listen?u=0#/ps/I7c77avl22gxyxxgbhmyy4rkibq>

 

 

 

[View full post](https://blog.koresoftware.com/podcast/future-people-tech-live-event-marketing-aeg)

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