In this Inside Sponsorship episode, we speak with Michael Thomson, General Manager Participation and Sustainable Sports at Australian Sports Commission.
FIFA Marketing, Football Federation Australia, Nike, The Brumbies, The Australian Rugby Union and the Australian Sports Commission are all organisations Michael has held senior commercial roles at. Considering the breadth of Michael’s experience, it is a fairly wide-ranging discussion so there is some great advice and insights no matter what type of commercial role you have.
You can find out more about Michael at his current role at www.ausport.gov.au/about/structure/the_executive, follow him on Twitter at @MichaelBThomson and connect with him on LinkedIn.
Plus, in our regular catch-up with Mark Thompson, we chat about sponsorship management recruitment and Mark provides five tips on finding the right staff.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.
Enjoy.
