--- title: EP 7 - Inside Sponsorship - Michael Thomson - Australian Sports Commission description: In this Inside Sponsorship episode, we speak with Michael Thomson, General Manager Participation and Sustainable Sports at Australian Sports Commission. image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/michael-thomson-1.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 7 - Inside Sponsorship - Michael Thomson - Australian Sports Commission Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On April 19, 2016 [0 Comments](https://blog.koresoftware.com/podcast/episode-7-michael-thomson#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/episode-7-michael-thomson&text=EP%207%20-%20Inside%20Sponsorship%20-%20Michael%20Thomson%20-%20Australian%20Sports%20Commission%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/episode-7-michael-thomson&text=EP%207%20-%20Inside%20Sponsorship%20-%20Michael%20Thomson%20-%20Australian%20Sports%20Commission%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/episode-7-michael-thomson&text=EP%207%20-%20Inside%20Sponsorship%20-%20Michael%20Thomson%20-%20Australian%20Sports%20Commission%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/episode-7-michael-thomson) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/episode-7-michael-thomson%20from%20our%20blog) In this *Inside Sponsorship* episode, we speak with Michael Thomson, General Manager Participation and Sustainable Sports at Australian Sports Commission.   FIFA Marketing, Football Federation Australia, Nike, The Brumbies, The Australian Rugby Union and the Australian Sports Commission are all organisations Michael has held senior commercial roles at. Considering the breadth of Michael’s experience, it is a fairly wide-ranging discussion so there is some great advice and insights no matter what type of commercial role you have.   You can find out more about Michael at his current role at  [www.ausport.gov.au/about/structure/the\_executive](http://www.ausport.gov.au/about/structure/the_executive), follow him on Twitter at [@MichaelBThomson](https://twitter.com/MichaelBThomson) and connect with him on [LinkedIn](https://www.linkedin.com/in/michael-thomson-080a9594?authType=NAME_SEARCH&authToken=ODCH&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A337113888%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1461116040266%2Ctas%3Amichael%20thomson). Plus, in our regular catch-up with Mark Thompson, we chat about sponsorship management recruitment and Mark provides five tips on finding the right staff.   As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.   Enjoy.     [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-itunes-4.jpg?width=174&height=48&name=button-itunes-4.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2) [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=175&height=48&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   [0 Comments](https://blog.koresoftware.com/podcast/episode-7-michael-thomson#comments-listing) [EP 6 - Inside Sponsorship Podcast - Colin Anstie - Raging Digital - Using LinkedIn To Connect With Sponsors ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Ep6-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-podcast-using-linkedin-to-connect-with-sponsors) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-tfa-1.jpg) EP 8 - Inside Sponsorship - Colm Maguire - Touch Football Australia](https://blog.koresoftware.com/podcast/inside-sponsorship-colm-maguire-touch-football-australia) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - 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