New York
+1 (212) 858-9700
London
+44 (203) 734-1378

Daniel Oyston

Recent Posts

EP 70 - Inside Sponsorship Activations with Rik Conti from MAAKE

Posted by Daniel Oyston On May 22, 2019

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]

Read More

EP 69 - Inside Sponsorship - Broadcast Sponsorship with Patrick Moloughney from Seven West Media

Posted by Daniel Oyston On April 23, 2019

 

A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]

Read More

EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide

Posted by Daniel Oyston On March 27, 2019

 

The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]

Read More

EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship

Posted by Daniel Oyston On March 13, 2019

 

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]

Read More

EP 66 - Inside Sponsorship - Adam Hodge – Octagon – Sponsorship in Asia

Posted by Daniel Oyston On February 05, 2019

 

Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.

Read More

EP 65 - Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak

Posted by Daniel Oyston On January 08, 2019

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams[...]

Read More

EP 64 - Inside Sponsorship - Oliver Yonchev - Social Chain - Influencer Marketing

Posted by Daniel Oyston On December 04, 2018

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.

 

Read More

EP 63 - Inside Sponsorship - Pat Cunningham - Westpac Group

Posted by Daniel Oyston On November 07, 2018

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]

Read More

EP 62 - Inside Sponsorship - Patrick Walker - Fundraising in Sport - Australian Sports Foundation

Posted by Daniel Oyston On October 10, 2018

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a[...]

Read More
Page 1 of 3
1 2 3