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2021 World Series Review

Posted by Jordan Rutner On October 28, 2021

Congratulations to the Atlanta Braves & Houston Astros on reaching the 2021 World Series! Both teams have a rich history and their respective fanbases have enough passion to provide an exciting[...]

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QSR Partnerships In Sports

Posted by Jordan Rutner On September 20, 2021

The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and NHL begin their pre-season schedule, and MLB gears up for the[...]

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Modernize Your Sponsorship Recaps with New Features

Posted by Leonella Baudino On August 04, 2021


If creating sponsorship recaps takes you countless hours, keep reading.

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Tokyo 2020 in 2021: Broadcast and Sponsorship Breakdown

Posted by Jordan Rutner On July 21, 2021

This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]

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Deal Scoring - Comparing Investments Across Markets

Posted by Jordan Rutner On June 22, 2021

Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]

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Is Your Organization Investing in the Right Partners?

Posted by Eva Rieder On June 04, 2021

Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and advertising, organizations have sought out key[...]

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Name, Image, Likeness: New NCAA Rules Are On the Way

Posted by Noelle Fanella On June 04, 2021

How companies, athletic departments, and athletes are getting ready to take advantage of the new rules. 


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