** This is a re-post of a blog by Leaders in Sport. See original post here.
KORE Planning & Insights President Russell Scibetti on the simple steps to unsiloing sports data and how to bring an anonymous fan in from the dark.
Russell Scibetti has developed a name for himself across the sports industry. A popular figure on sports business social media channels, his opinions on the latest innovations on the commercial and digital side of the sports industry have found eager eyes and ears far beyond those that regularly visit his blog.
A writer and commentator, Scibetti is also a keen operator within the sports industry itself. From 2009 to 2014 he was Director of Relationship and Database Marketing for the NFL’s New York Jets, managing a cross-departmental CRM initiative that connected ticketing, sales, service and marketing to execute sales and retention campaigns and provide detailed insight to the team’s corporate and consumer business efforts.
It was a formative experience as far as Scibetti’s next career step was concerned. Now at business management software provider KORE Software, Scibetti is President of KORE Planning & Insights, a business intelligence and consulting service focused on helping sports and entertainment entities take full advantage of emerging data and technology platforms. Clients include the likes of Kroenke Sports & Entertainment, the Cleveland Cavaliers and the Oklahoma City Thunder.
Interviewed backstage at Leaders Week in London in October 2017, Scibetti explains why data warehousing – the integration of the manifold data silos usually available to sports entities – is imperative to improving the fan experience; and picks out a trend to watch in sports data in 2018.