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The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On November 14, 2017

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]

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How Rights Holders are being forced to adjust sponsorship because of changing attention spans

Posted by SponServe On September 04, 2017

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh,[...]

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Why Your Facebook Competitions For Sponsors Suck

Posted by SponServe On November 04, 2015

In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.

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How To Approach A New Sponsor – 6 Steps For Face To Face Meetings

Posted by SponServe On August 04, 2015

Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]

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Providing Value To Sponsors Through Video: How To Do It Easily and Cheaply.

Posted by SponServe On July 30, 2015

I want to talk to you about a golden opportunity you might be missing that can add a tonne of value to your sponsors very easily. Video.

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