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Sponsorships As Partnerships - Creating A Good Fit

Posted by SponServe On November 18, 2015

I bang on about it all the time; sponsorships are about relationships and creating mutually beneficial partnerships. Nothing reinforces how true this is more than a story I heard the other day.

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How To Leverage Relationships For Sponsorships – Get on Board

Posted by SponServe On November 11, 2015

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]

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The Best Sponsorship Activation I Have Seen

Posted by SponServe On October 28, 2015

So what is a great example of a sponsorship activation done well? Well, a good example would be my favorite all time activation!

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Sponsorship Sales – Should You Package Or Tailor?

Posted by SponServe On October 20, 2015

The team at SponServe are constantly asked “Should I package or tailor opportunities for prospects?” The answer is both. Read on as Mark discusses when you should use either approach.

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Sponsorship Acquittal – 5 Tips To Add REAL Value

Posted by SponServe On October 14, 2015

Sponsorship acquittal is a necessary evil in retaining your sponsors! By that I mean it’s time consuming, it’s administratively heavy, a lot of the time it is really subjective, but, at the end of[...]

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How To Value A Sponsorship Asset - 6 Elements To Consider

Posted by SponServe On October 07, 2015

It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]

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