I bang on about it all the time; sponsorships are about relationships and creating mutually beneficial partnerships. Nothing reinforces how true this is more than a story I heard the other day.
Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]
It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]