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How To Manage Sponsorship Agencies

Posted by SponServe On February 02, 2016

The need to manage sponsorship agencies - it is just one complexity in the world of sponsorship management. It is the fact that when you are dealing with a partner, you are not always actually[...]

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Great Sponsorship Management - The Three Things It Takes

Posted by SponServe On January 27, 2016

We live in a world where success and lessons are all around us. I was listening to the radio the other day and I heard a comment about a world class athlete which I immediately related back to[...]

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The Talent Shoot – 5 Tips To Ensure Success

Posted by SponServe On January 17, 2016

I’ve been to countless talent shoots over the years. Some have been great whilst others have been challenging. As such, I’ve developed some techniques to help ensure all goes well.

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Sponsorship - The Three Keys To Winning In 2016

Posted by SponServe On January 11, 2016

I was having a conversation with someone the other day and they commented, “Things in sponsorship are really bloody hard right now. We are finding it really tough to attract and land new[...]

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Sponsorship Conferences - 3 Essential Elements To Look For

Posted by SponServe On January 05, 2016

Are you planning some personal development in 2016? Sponsorship conferences are always a great option so I thought I would take a look at what to look for in good sponsorship conferences.

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Successful Sponsorship – What Makes A Good Organisation?

Posted by SponServe On December 16, 2015

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

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What Makes A Good Sponsorship Activation?

Posted by SponServe On December 09, 2015

Activations are the lifeblood of any sponsorship. In many cases they are what deliver the value on the objectives sponsors are looking for. In other words – Return On Investment (ROI). Coming up[...]

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A New Trend - Sponsor Pre-Servicing

Posted by SponServe On December 01, 2015

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called[...]

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The Sponsor Event – Do’s and Don’ts

Posted by SponServe On November 24, 2015

Let’s face it - one of the joys of working in sponsorship is that you get to do cool stuff and  sometimes you get to have complete control over exactly what cool stuff you do. Enter the sponsor[...]

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