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The key question I wished I asked sponsors … but never did.

Posted by SponServe On July 25, 2017

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a[...]

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How The Emergence of New Sporting Powers, Led by China, Impacts Sponsorship

Posted by SponServe On July 11, 2017

Each year, as observed by their extensive industry reach and knowledge, Nielsen Sports release a paper titled Commercial Trends in Sport.

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Sponsorship Sales – How to Get a Decision

Posted by SponServe On June 27, 2017

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]

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Understanding Your Data in Sponsorship – The Importance of Consistent Measurement

Posted by SponServe On June 14, 2017

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]

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More Sponsorship - Are You Ready?

Posted by SponServe On March 30, 2016

Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s[...]

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Sponsor Retention – Is ROO or ROI More Important?

Posted by SponServe On March 22, 2016

After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?

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Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors

Posted by SponServe On March 08, 2016

Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]

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How To Actually Build Real Sponsor Relationships

Posted by SponServe On February 24, 2016

I was recently asked, “I think SponServe’s content is great. I especially like your focus on making sponsor relationships and selling the core focus through efficient management. But, how do I [...]

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Selling Sponsorships - The Key Ingredients Of Success

Posted by SponServe On February 09, 2016

Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.

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