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Jumpstart Your Ticket Plan Renewal Modeling

Posted by Noelle Fanella and Jordan Wetherbee On February 19, 2020

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]

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Quantity vs Quality - The Fan Segmentation Debate in Sponsorship

Posted by Daniel Oyston On February 05, 2020

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.

 

Although this largely looked at the brand side of the[...]

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The Changing Face Of Broadcast And What This Means For Broadcast Partnerships

Posted by Mark Thompson On January 08, 2020

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

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Does This Sponsorship Suit My Marketing Strategy?

Posted by Daniel Oyston On October 22, 2019

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

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The Sales Slice and Dice: 3 Ways to Improve Your Lead List Through Segmentation

Posted by Jordan Rutner & Noelle Fanella On August 19, 2019

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]

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Is Sponsorship Keeping Up With Award Winning Trends?

Posted by Daniel Oyston On July 31, 2019

Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]

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4 Things Brands Want You to Know About Sponsorship Activations

Posted by Daniel Oyston On May 07, 2019

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

 

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

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