It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]
Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.
Although this largely looked at the brand side of the[...]
All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.
Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]
Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?
Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.