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Managing Changes to Corporate Partnership Data

Posted by Reggie Gossett On August 12, 2020

Did you know that data loss costs small businesses about $75 billion per year in down time?

We most often think of data loss in the form of an external data breach or cyber attack, however, you[...]

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Betting on Sports' Return

Posted by Jordan Rutner On June 30, 2020

This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late 2018 but this is the first official[...]

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Jumpstart Your Ticket Plan Renewal Modeling

Posted by Noelle Fanella and Jordan Wetherbee On February 19, 2020

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]

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Quantity vs Quality - The Fan Segmentation Debate in Sponsorship

Posted by Daniel Oyston On February 05, 2020

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.

 

Although this largely looked at the brand side of the[...]

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Does This Sponsorship Suit My Marketing Strategy?

Posted by Daniel Oyston On October 22, 2019

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

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Business Intelligence Skill Development: Where Do I Begin?

Posted by Jordan Wetherbee On September 04, 2019

We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly changing landscape of business intelligence, how do we[...]

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The Sales Slice and Dice: 3 Ways to Improve Your Lead List Through Segmentation

Posted by Jordan Rutner & Noelle Fanella On August 19, 2019

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]

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KORE Software Acquires SponServe

Posted by Scott Aller On November 26, 2018

SponServe, the global leaders in sponsorship activation management software, has been acquired by KORE Software, the global leader in business management software for sports business intelligence,[...]

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Miami Heat and Los Angeles Lakers Discuss Evolving Their Technology Stack

Posted by Scott Aller On July 04, 2017

With the many business operations a team engages in, no single piece of software or technology will accomplish it all. From tickets to corporate partnerships to fan engagement to venue operations,[...]

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