This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late 2018 but this is the first official[...]

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.

Although this largely looked at the brand side of the[...]

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly changing landscape of business intelligence, how do we[...]

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]

SponServe, the global leaders in sponsorship activation management software, has been acquired by KORE Software, the global leader in business management software for sports business intelligence,[...]

With the many business operations a team engages in, no single piece of software or technology will accomplish it all. From tickets to corporate partnerships to fan engagement to venue operations,[...]