New York
+1 (212) 858-9700
London
+44 (203) 734-1378

The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

Posted by SponServe On September 19, 2017

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

Read More

Why you should utilise brand ambassadors and 4 steps to doing it well

Posted by SponServe On August 22, 2017

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]

Read More

IP owners controlling content & conversations will change sponsorship

Posted by SponServe On August 09, 2017

IP owners now have more control of their content, and therefore the conversation, in ways never seen before. It’s not just with their existing owned audiences but, potentially, borrowed audiences[...]

Read More

The key question I wished I asked sponsors … but never did.

Posted by SponServe On July 25, 2017

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a[...]

Read More

How The Emergence of New Sporting Powers, Led by China, Impacts Sponsorship

Posted by SponServe On July 11, 2017

Each year, as observed by their extensive industry reach and knowledge, Nielsen Sports release a paper titled Commercial Trends in Sport.

Read More

Sponsorship Recruitment – 5 Tips To Finding The Right Staff

Posted by SponServe On April 11, 2016

“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]

Read More

The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

Posted by SponServe On September 09, 2015

Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for[...]

Read More
Page 1 of 1
1

Subscribe to Email Updates