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Hacking Sponsorship: Part Three - Perceived Value and Audience Segmentation

Posted by Daniel Collier-Hill On September 17, 2020

So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and whilst each have an important role in[...]

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Hacking Sponsorship: Part Two – After the Chaos

Posted by Daniel Collier-Hill On August 20, 2020

Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of the industry’s best are doing across various functions.

 

This month we are[...]

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Hacking Sponsorship: Part One - Planning for the Return

Posted by Daniel Collier-Hill On July 26, 2020

We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal  -[...]

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The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

Posted by SponServe On September 19, 2017

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

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IP owners controlling content & conversations will change sponsorship

Posted by SponServe On August 09, 2017

IP owners now have more control of their content, and therefore the conversation, in ways never seen before. It’s not just with their existing owned audiences but, potentially, borrowed audiences[...]

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How The Emergence of New Sporting Powers, Led by China, Impacts Sponsorship

Posted by SponServe On July 11, 2017

Each year, as observed by their extensive industry reach and knowledge, Nielsen Sports release a paper titled Commercial Trends in Sport.

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Sponsorship Recruitment – 5 Tips To Finding The Right Staff

Posted by SponServe On April 11, 2016

“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]

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The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

Posted by SponServe On September 09, 2015

Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for[...]

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