Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s[...]
Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]
Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.
We live in a world where success and lessons are all around us. I was listening to the radio the other day and I heard a comment about a world class athlete which I immediately related back to[...]
So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.