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5 Things I Took Away From Sponsorship Summit - NZ

Posted by SponServe On November 01, 2017

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship[...]

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The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

Posted by SponServe On October 04, 2017

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]

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The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

Posted by SponServe On September 19, 2017

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

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How Rights Holders are being forced to adjust sponsorship because of changing attention spans

Posted by SponServe On September 04, 2017

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh,[...]

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IP owners controlling content & conversations will change sponsorship

Posted by SponServe On August 09, 2017

IP owners now have more control of their content, and therefore the conversation, in ways never seen before. It’s not just with their existing owned audiences but, potentially, borrowed audiences[...]

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How The Emergence of New Sporting Powers, Led by China, Impacts Sponsorship

Posted by SponServe On July 11, 2017

Each year, as observed by their extensive industry reach and knowledge, Nielsen Sports release a paper titled Commercial Trends in Sport.

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Sponsorship Sales – How to Get a Decision

Posted by SponServe On June 27, 2017

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]

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Understanding Your Data in Sponsorship – The Importance of Consistent Measurement

Posted by SponServe On June 14, 2017

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]

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Sponsorship Recruitment – 5 Tips To Finding The Right Staff

Posted by SponServe On April 11, 2016

“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]

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