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5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

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The Increasing Importance of B.I. in Sports and Entertainment

Posted by Daniel Oyston On February 15, 2019

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

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The Common Philosophies Which Align Sponsorship and Fundraising for Sport

Posted by Daniel Oyston On September 25, 2018

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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Closing Sponsorship Deals – My Top 8 Approach

Posted by SponServe On November 28, 2017

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any[...]

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The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On November 14, 2017

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]

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5 Things I Took Away From Sponsorship Summit - NZ

Posted by SponServe On November 01, 2017

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship[...]

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The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

Posted by SponServe On October 04, 2017

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]

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