As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement activities, and a new appreciation[...]
A Look At Current International Sponsorship Trends
Does This Sponsorship Suit My Marketing Strategy?
Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]
Sponsorship Measurement and Reporting – The Fan Data Way
Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]
Is Sponsorship worth it if we don’t need the branding play?
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
Winning Fans Through Sponsored Social Media
Over the past several years, sports teams and leagues have grown large followings on social media, generating more brands interest in creating digital partnerships in the sports world. Recognizing[...]