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Hacking Sponsorship: Part Three - Perceived Value and Audience Segmentation

Posted by Daniel Collier-Hill On September 17, 2020

So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and whilst each have an important role in[...]

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Opening Back Up: Dealing with Post-Pandemic F&B Variability

Posted by Noelle Fanella On August 21, 2020

After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and other venues are hosting socially distanced events like [...]

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Hacking Sponsorship: Part Two – After the Chaos

Posted by Daniel Collier-Hill On August 20, 2020

Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of the industry’s best are doing across various functions.

 

This month we are[...]

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Managing Changes to Corporate Partnership Data

Posted by Reggie Gossett On August 12, 2020

Did you know that data loss costs small businesses about $75 billion per year in down time?

We most often think of data loss in the form of an external data breach or cyber attack, however, you[...]

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Hacking Sponsorship: Part One - Planning for the Return

Posted by Daniel Collier-Hill On July 26, 2020

We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal  -[...]

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Betting on Sports' Return

Posted by Jordan Rutner On June 30, 2020

This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late 2018 but this is the first official[...]

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Governing Body vs Pro-Team - Which Has A Greater Commercial Advantage?

Posted by Sam Irvine On March 04, 2020

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]

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Quantity vs Quality - The Fan Segmentation Debate in Sponsorship

Posted by Daniel Oyston On February 05, 2020

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.

 

Although this largely looked at the brand side of the[...]

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The Changing Face Of Broadcast And What This Means For Broadcast Partnerships

Posted by Mark Thompson On January 08, 2020

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

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