The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]
Brand Sponsors, Take Full Advantage of Your Hospitality Perks
On
January
25,
2021
Across North America's "Big 5" sports, 76% of sponsorship deals include some type of hospitality at events. It's one of the greatest assets that teams offer, yet one of the most complex to[...]
KORE Software Welcomes Mark Cornish as New Commercial Director, EMEA
On
January
13,
2021
Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.
Key Takeaways: Unlocking a Data-Rich Landscape
On
December
23,
2020
Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE's Cliff Unger (SVP of Worldwide Sales) and Marc Roots (Chief Product Officer) shared their[...]
How the Brooklyn Nets Are Turning Sponsorships Into Partnerships
On
December
15,
2020
The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]
6 Reasons Brands Are Attracted To Sponsoring Esports
On
November
30,
2020
As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]
Unlocking Sponsorship Data And Beginning To Use It More
On
November
13,
2020
Heads up, I’ve stolen some key themes from KORE's whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and strategy reviews taking[...]
3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers
On
October
15,
2020
We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.
We have had to answer progress and performance-related questions like never before. We have had[...]
Hacking Sponsorship: Part Three - Perceived Value and Audience Segmentation
On
September
17,
2020
So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and whilst each have an important role in[...]