After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and other venues are hosting socially distanced events like [...]
We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal -[...]
I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]
Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.
Although this largely looked at the brand side of the[...]
All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.