With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]
Airline Sponsorships – Surely, They do More Than Just Football?
The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success
Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
5 Takeaways From BOSS 2019
Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]
The Increasing Importance of B.I. in Sports and Entertainment
Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]
The Common Philosophies Which Align Sponsorship and Fundraising for Sport
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
Closing Sponsorship Deals – My Top 8 Approach
One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.
Whether you are in sponsorship, fundraising, or any[...]
The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams
I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?
Why you should utilise brand ambassadors and 4 steps to doing it well
Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]
The key question I wished I asked sponsors … but never did.
Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a[...]