With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any[...]

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]