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A New Trend - Sponsor Pre-Servicing

Posted by SponServe On December 01, 2015

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called[...]

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How To Leverage Relationships For Sponsorships – Get on Board

Posted by SponServe On November 11, 2015

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]

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The Best Sponsorship Activation I Have Seen

Posted by SponServe On October 28, 2015

So what is a great example of a sponsorship activation done well? Well, a good example would be my favorite all time activation!

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Sponsorship Sales – Should You Package Or Tailor?

Posted by SponServe On October 20, 2015

The team at SponServe are constantly asked “Should I package or tailor opportunities for prospects?” The answer is both. Read on as Mark discusses when you should use either approach.

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How To Value A Sponsorship Asset - 6 Elements To Consider

Posted by SponServe On October 07, 2015

It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]

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Sponsor Introductions - 3 Mistakes To Avoid

Posted by SponServe On September 16, 2015

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

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How To Nail Your Sponsorship Presentation

Posted by SponServe On August 19, 2015

So you have put in the work and have a prospect at the point where you are about to get in front of them, face-to-face, and make your pitch.

If you are going to land this opportunity then this is[...]

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How To Approach A New Sponsor – 6 Steps For Face To Face Meetings

Posted by SponServe On August 04, 2015

Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]

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