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Sponsorship - The Three Keys To Winning In 2016

Posted by SponServe On January 11, 2016

I was having a conversation with someone the other day and they commented, “Things in sponsorship are really bloody hard right now. We are finding it really tough to attract and land new[...]

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Successful Sponsorship – What Makes A Good Organisation?

Posted by SponServe On December 16, 2015

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

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A New Trend - Sponsor Pre-Servicing

Posted by SponServe On December 01, 2015

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called[...]

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How To Leverage Relationships For Sponsorships – Get on Board

Posted by SponServe On November 11, 2015

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]

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The Best Sponsorship Activation I Have Seen

Posted by SponServe On October 28, 2015

So what is a great example of a sponsorship activation done well? Well, a good example would be my favorite all time activation!

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Sponsorship Sales – Should You Package Or Tailor?

Posted by SponServe On October 20, 2015

The team at SponServe are constantly asked “Should I package or tailor opportunities for prospects?” The answer is both. Read on as Mark discusses when you should use either approach.

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How To Value A Sponsorship Asset - 6 Elements To Consider

Posted by SponServe On October 07, 2015

It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]

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Sponsor Introductions - 3 Mistakes To Avoid

Posted by SponServe On September 16, 2015

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

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How To Nail Your Sponsorship Presentation

Posted by SponServe On August 19, 2015

So you have put in the work and have a prospect at the point where you are about to get in front of them, face-to-face, and make your pitch.

If you are going to land this opportunity then this is[...]

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