Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]
“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]
Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]
Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.
We live in a world where success and lessons are all around us. I was listening to the radio the other day and I heard a comment about a world class athlete which I immediately related back to[...]