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More Sponsorship - Are You Ready?

Posted by SponServe On March 30, 2016

Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s[...]

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Sponsor Retention – Is ROO or ROI More Important?

Posted by SponServe On March 22, 2016

After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?

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Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors

Posted by SponServe On March 08, 2016

Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]

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How To Actually Build Real Sponsor Relationships

Posted by SponServe On February 24, 2016

I was recently asked, “I think SponServe’s content is great. I especially like your focus on making sponsor relationships and selling the core focus through efficient management. But, how do I [...]

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Selling Sponsorships - The Key Ingredients Of Success

Posted by SponServe On February 09, 2016

Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.

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Great Sponsorship Management - The Three Things It Takes

Posted by SponServe On January 27, 2016

We live in a world where success and lessons are all around us. I was listening to the radio the other day and I heard a comment about a world class athlete which I immediately related back to[...]

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The Talent Shoot – 5 Tips To Ensure Success

Posted by SponServe On January 17, 2016

I’ve been to countless talent shoots over the years. Some have been great whilst others have been challenging. As such, I’ve developed some techniques to help ensure all goes well.

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Sponsorship - The Three Keys To Winning In 2016

Posted by SponServe On January 11, 2016

I was having a conversation with someone the other day and they commented, “Things in sponsorship are really bloody hard right now. We are finding it really tough to attract and land new[...]

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Successful Sponsorship – What Makes A Good Organisation?

Posted by SponServe On December 16, 2015

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

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