For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]
Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?
Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]