Last week, our panel at SportTechie's State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.
Flexible Asset Mixes[...]
How to Modernize Your Sponsorship Strategy
On
March
30,
2021
At KORE, our software helps brands take a modern approach to their sponsorship strategy. KORE customers leverage these solutions to garner insights and streamline processes. In doing so, they[...]
Visualizing Sponsorship Assets Across Collegiate Programs
On
March
19,
2021
Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If you flipped through any sports channels over[...]
Show Me the (Digital) Money!
On
February
05,
2021
The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]
How the Brooklyn Nets Are Turning Sponsorships Into Partnerships
On
December
15,
2020
The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]
Esports Athletes: The Next College Superstars
On
October
14,
2020
Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]
Does This Sponsorship Suit My Marketing Strategy?
On
October
22,
2019
Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]
Sponsorship Measurement and Reporting – The Fan Data Way
On
September
25,
2019
Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]
Is Sponsorship worth it if we don’t need the branding play?
On
August
28,
2019
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
