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Tokyo 2020 in 2021: Broadcast and Sponsorship Breakdown

Posted by Jordan Rutner On July 21, 2021

This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]

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Deal Scoring - Comparing Investments Across Markets

Posted by Jordan Rutner On June 22, 2021

Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]

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Is Your Organization Investing in the Right Partners?

Posted by Eva Rieder On June 04, 2021

Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and advertising, organizations have sought out key[...]

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From Spreadsheets to Systems

Posted by Mark Cornish On June 02, 2021

When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to[...]

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Building a Sustainable Sponsorship Department

Posted by Dan Smith & Jordan Rutner On May 18, 2021

Throughout a business' lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are no exception,[...]

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Key Takeaways: Generating Partnership ROI in a Post-Pandemic World

Posted by Leonella Baudino On March 30, 2021

Last week, our panel at SportTechie's State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.

 

Flexible Asset Mixes[...]

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How to Modernize Your Sponsorship Strategy

Posted by Eva Rieder On March 30, 2021

At KORE, our software helps brands take a modern approach to their sponsorship strategy. KORE customers leverage these solutions to garner insights and streamline processes. In doing so, they[...]

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Visualizing Sponsorship Assets Across Collegiate Programs

Posted by Jordan Rutner On March 19, 2021

Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If you flipped through any sports channels over[...]

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Show Me the (Digital) Money!

Posted by Jordan Rutner On February 05, 2021

The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]

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