This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]
Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]
Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and advertising, organizations have sought out key[...]
Last week, our panel at SportTechie's State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.
Flexible Asset Mixes[...]
Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If you flipped through any sports channels over[...]