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Show Me the (Digital) Money!

Posted by Jordan Rutner On February 05, 2021

The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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Esports Athletes: The Next College Superstars

Posted by Noelle Fanella On October 14, 2020

Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]

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Does This Sponsorship Suit My Marketing Strategy?

Posted by Daniel Oyston On October 22, 2019

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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Why You Should Focus on Sponsorship Measurement Accountability

Posted by Daniel Oyston On July 31, 2018

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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