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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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Why You Should Focus on Sponsorship Measurement Accountability

Posted by Daniel Oyston On July 31, 2018

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Posted by SponServe On January 17, 2018

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]

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Five Things I've Learned From The Big Bash League

Posted by SponServe On January 03, 2018

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a[...]

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The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On November 14, 2017

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]

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The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

Posted by SponServe On October 04, 2017

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]

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