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3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers

Posted by Daniel Collier-Hill On October 15, 2020

We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

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Esports Athletes: The Next College Superstars

Posted by Noelle Fanella On October 14, 2020

Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]

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Governing Body vs Pro-Team - Which Has A Greater Commercial Advantage?

Posted by Sam Irvine On March 04, 2020

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]

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The Changing Face Of Broadcast And What This Means For Broadcast Partnerships

Posted by Mark Thompson On January 08, 2020

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

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A Business Metrics Preview for the 2019-20 Premier League Season

Posted by Russell Scibetti On August 06, 2019

With the 2019-20 Premier League season right around the corner, we thought we'd explore some key metrics across the member clubs around social, attendance, and revenue.

 

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