We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

With the 2019-20 Premier League season right around the corner, we thought we'd explore some key metrics across the member clubs around social, attendance, and revenue.