Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

As analysts, we’re often tasked with solving problems, asking questions, and finding insights quickly. Is your “plumbing” built to help you do this?

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

Embracing analytics can be a daunting and unnerving process for any organization. Just the sound or sight of the word “analytics” may strike fear, doubt and confusion among some individuals. It[...]

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]

People, Process and Product

Whenever we hear about the success or failure of any new technology or analytics initiative, it typically boils down into these three key areas: the people, the[...]