If you’ve ever listened to KORE Software’s Inside Sports Business Intelligence podcast, you’ve probably heard Russell Scibetti ask “If you could go back and give yourself one piece of advice early[...]
Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]
We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly changing landscape of business intelligence, how do we[...]
For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]
Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]
I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.
Embracing analytics can be a daunting and unnerving process for any organization. Just the sound or sight of the word “analytics” may strike fear, doubt and confusion among some individuals. It[...]
When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]