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Trending in Intercollegiate Athletics: Takeaways from the SBJ Intercollegiate Athletics Forum 2019

Posted by Jordan Rutner On December 23, 2019

Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in New York City. With [...]

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Expanding Competition Geographies and How Sponsorship Needs to be Approached

Posted by Mark Thompson On December 11, 2019

As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE) expanded their competition into South Africa.

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Leaders Week London 2019: Data Continues to Dominate

Posted by Mark Thompson On November 15, 2019

Last month, KORE attended and presented at Leaders Week London 2019, hosted at Twickenham Stadium and once again, Leaders delivered on another great event.

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Australia Sports Tech Conference 2019: Fan Engagement is Alive and Flourishing

Posted by Sam Irvine On October 04, 2019

This August I was lucky enough to attend and co-present at the Australia Sports Tech Conference in Melbourne. It was an outstanding event, bringing together a variety of stakeholders from sport[...]

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The Sales Slice and Dice: 3 Ways to Improve Your Lead List Through Segmentation

Posted by Jordan Rutner & Noelle Fanella On August 19, 2019

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]

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Is Sponsorship Keeping Up With Award Winning Trends?

Posted by Daniel Oyston On July 31, 2019

Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]

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Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

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The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success

Posted by Daniel Oyston On June 05, 2019

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]

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4 Things Brands Want You to Know About Sponsorship Activations

Posted by Daniel Oyston On May 07, 2019

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

 

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

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