This August I was lucky enough to attend and co-present at the Australia Sports Tech Conference in Melbourne. It was an outstanding event, bringing together a variety of stakeholders from sport[...]
For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]
Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]
With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]
Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?
Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.