Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?
Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.
“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”
Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]
Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.