We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement activities, and a new appreciation[...]

Back in September, our VP of Product Strategy, Russell Scibetti had the opportunity to share an editorial with the Sports Business Journal in their “From the Field of Marketing” section, titled[...]