“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any[...]

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship[...]

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]

I got thrown an unusual question by someone recently, “Government departments are not your standard corporate. How do I position my sponsorship opportunity when dealing with government to have the[...]

There is no doubt that sponsorship can be a powerful tool in a brand’s marketing. But how can brands ensure they achieve cut-through when competing brands are also using sponsorship in the same[...]

It’s Christmas and so I thought I would have a bit of fun exploring what sponsoring Santa would look like, recalling some of the topics I have written about this year, and trying to work through[...]

There is one true sign, apart from the weather, that it is off-season for winter sports here in Australia - that’s the endless trail of public calls for sponsors. I don’t know whether to laugh or[...]