Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]
Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?
Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.
“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”
Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]