The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]
I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?
Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]
Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]
It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]
I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.