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European Tour Sets New Sponsorship Standard with KORE Software Partnership

Posted by Eva Rieder On September 21, 2021

Ahead of the 2022 Season the European Tour signs with KORE Software to take a more sophisticated approach to sponsorship management.

 

New York, NY| September 22, 2021 - The European Tour,[...]

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QSR Partnerships In Sports

Posted by Jordan Rutner On September 20, 2021

The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and NHL begin their pre-season schedule, and MLB gears up for the[...]

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Tottenham Hotspur Extends Partnership with KORE Software

Posted by Jordan Rutner On September 13, 2021

KORE Software partners with Tottenham Hotspur to manage their partnership rights and generate data and insights.

 

New York, NY| September 13, 2021 - Tottenham Hotspur, one of the most popular[...]

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Tokyo 2020 in 2021: Broadcast and Sponsorship Breakdown

Posted by Jordan Rutner On July 21, 2021

This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]

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Deal Scoring - Comparing Investments Across Markets

Posted by Jordan Rutner On June 22, 2021

Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]

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Is Your Organization Investing in the Right Partners?

Posted by Eva Rieder On June 04, 2021

Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and advertising, organizations have sought out key[...]

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Name, Image, Likeness: New NCAA Rules Are On the Way

Posted by Noelle Fanella On June 04, 2021

How companies, athletic departments, and athletes are getting ready to take advantage of the new rules. 

 

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From Spreadsheets to Systems

Posted by Mark Cornish On June 02, 2021

When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to[...]

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Building a Sustainable Sponsorship Department

Posted by Dan Smith & Jordan Rutner On May 18, 2021

Throughout a business' lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are no exception,[...]

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