It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]
Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.
Although this largely looked at the brand side of the[...]
Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]
The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]