Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]
Does This Sponsorship Suit My Marketing Strategy?
Sponsorship Measurement and Reporting – The Fan Data Way
Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]
Is Sponsorship worth it if we don’t need the branding play?
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
The next generation of sponsorship deals
How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.
What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]
How to Handle a Sponsorship Break-up
For various reasons, commercial partnerships end from time to time. What happens, however, when a break-up occurs mid-season or you are notified with a full year to go that a sponsor won’t be[...]
Dissecting Keys Points From PwC’s 2018 Sports Survey
Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]
4 Lessons For Brands When Negotiating Sport Sponsorships
Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]
Why You Should Focus on Sponsorship Measurement Accountability
I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.
Based[...]
Dear Sam, this is why sponsorship and memberships are a marriage made in heaven
In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]