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KORE Software Welcomes Mark Cornish as New Commercial Director, EMEA

Posted by Eva Rieder On January 13, 2021

Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.

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Key Takeaways: Unlocking a Data-Rich Landscape

Posted by Daniel Oyston On December 23, 2020

Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE's Cliff Unger (SVP of Worldwide Sales) and Marc Roots (Chief Product Officer) shared their[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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6 Reasons Brands Are Attracted To Sponsoring Esports

Posted by Daniel Oyston On November 30, 2020

As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]

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Unlocking Sponsorship Data And Beginning To Use It More

Posted by Daniel Collier-Hill On November 13, 2020

Heads up, I’ve stolen some key themes from KORE's whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and strategy reviews taking[...]

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3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers

Posted by Daniel Collier-Hill On October 15, 2020

We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

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Does This Sponsorship Suit My Marketing Strategy?

Posted by Daniel Oyston On October 22, 2019

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

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