Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]
As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.
Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]
Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]
IP owners now have more control of their content, and therefore the conversation, in ways never seen before. It’s not just with their existing owned audiences but, potentially, borrowed audiences[...]