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How To Use Sponsorship Benefits Wisely

Posted by SponServe On August 15, 2016

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.

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Three Ways to Value Sponsorship Assets

Posted by SponServe On August 02, 2016

One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely[...]

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Four Essential Psychology Approaches To Selling Sponsorship

Posted by SponServe On July 18, 2016

I have been called many things throughout my career, and surprisingly (or not), I have been called a 'psycho nut' on more than one occasion.

Of course, by that I mean a psychological nut because a[...]

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How To Uncover A Sponsor's Objectives In Three Questions

Posted by SponServe On July 06, 2016

Sponsor's objectives; they are the key to a great partnership and help ensure renewal. The problem is, sometimes, when you ask a sponsor what they want to achieve, they don't know!

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Aligning Benefits To Sponsorship Objectives - Part 4

Posted by SponServe On June 19, 2016

This is the final installment of our blog series on how to align benefits to sponsor objectives.

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Aligning Benefits To Sponsorship Objectives - Part 3

Posted by SponServe On June 08, 2016

Knowing how to unpack a sponsor’s objectives, and aligning meaningful benefits to them, is a skill and exercise that could literally mean the difference between you keeping or losing a partner.

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Aligning Benefits To Sponsorship Objectives - Part 2

Posted by SponServe On May 24, 2016

Knowing how to unpack a sponsor’s objectives, and aligning meaningful benefits to them, is a skill and exercise that could literally mean the difference between you keeping or losing a partner.

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Aligning Benefits To Sponsorship Objectives - Part 1

Posted by SponServe On May 11, 2016

Do you struggle to align the benefits you can offer with the sponsors objectives? Part 1 of our series looks at Brand Awareness and Brand Positioning and what benefits most help achieve those[...]

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New Sponsor Roadmap - 7 Checkpoints To Success

Posted by SponServe On April 25, 2016

So, you have done the hard work and you’ve signed a new sponsor. Well done; but what next? Your next moves will dictate how easy you will make your life in managing this new sponsor and also could[...]

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